No One Has Ever Become Poor By Giving

Wise words from the brave and optimistic Anne Frank.

It describes succinctly the essence of the Giver's Gain philosophy coined by Dr. Ivan Misner who founded the biggest and most successful business referral organization in the world; Business Network International (BNI).

It is this culture of "giving business first and you will get business in return" that attracted me to join BNI Malaysia. The chartered marketer in me was intrigued by how "Word of Mouth" marketing was so neatly organized and structured for optimum effectiveness. WOM has always been given the what I call the ohbytheway treatment by marketing gurus. You know, "oh by the way, word of mouth referrals would do you some good too".

But no one had a clue on exactly how to do it and to measure its ROI effectively till Dr. Misner came along. I am truly pumped and excited to be part of the core team of a newly launched chapter in the BNI family, aptly named as the BNI Leaders.

We are going to raise the bar!